Notice your nuts

Everyman has launched an interesting new campaign called Notice Your Nuts promoting awareness of testicular cancer and encouraging men to check their balls.

The organisation's communications manager Alison Morgan says:

We realise that showing men with giant testicles is quite controversial, but the advert has been filmed in such a humorous way that we feel it will appeal to young men, which helps us to spread important messages to them."

As seen on Gay.com.